About IDM Stroop

A cognitive testing platform built by IDM — turning behavioral science into tools anyone can use, in English and Arabic.

Who is behind stroop.idm.sa? IDM Stroop is developed by IDM (idm.sa), founded by Dr. Nasser BinDhim and Dr. Nora Althumiri. The platform turns classic cognitive science — starting with the Stroop effect — into free, bilingual, measurable training.

Our mission

Make rigorous cognitive measurement and honest mental training accessible to everyone. The platform is bilingual by design and transparent about what its numbers mean: results are informational, progress is real, and nothing here is a medical diagnosis.

We are building a mind and mental development platform — not a single game. Every new feature must earn its place: more engagement, better measurement, or deeper insight for players.

Who we are

IDM works at the intersection of behavioral science and digital product engineering. It was founded by Dr. Nora Althumiri — IDM's CEO and the head of the Stroop platform — and by Dr. Nasser BinDhim, a published digital health researcher who leads its scientific direction. Evidence comes first: game mechanics, scoring, and training claims are grounded in the classic scientific literature — and in the platform's own published aggregate data.

Leadership

Dr. Nora Althumiri — Founder & CEO of IDM, Head of the Stroop platform. Publications on Google Scholar.
Dr. Nasser BinDhim — Founder of IDM, published digital health researcher; leads the platform's scientific direction. Publications on Google Scholar.

What we build

Six cognitive games — attention, inhibition, pattern recognition, and reasoning.
Open aggregate statistics — real platform data, published with full methodology.
The science of Stroop — the effect behind the platform's name.
Honest FAQ — scoring, results, and what training can and cannot do.

Contact

Questions, research collaboration, or media: info@idm.sa.

Try the Stroop test — free

Two minutes to your first measured session.